Our vision

Connecting people globally to cure ALS. Together we can get ALS on the map and off the map.

Our mission

Working together across boundaries, jumping in and swimming to accelerate research in order to find the cause and the cure for ALS. Inspired by Weert-Jan Weerts and all others fighting ALS.

Jim Jansen, President

Jim, a Dutch expatriate, works for Google in New York. His professional background ranges from marketing at Unilever, to CEO of a private equity boutique to media and technology at Google. He lives with his wife and their three boys in Mamaroneck, NY.

“I am very passionate to continue the fight against ALS to remember Weert Jan and others I have met the past years with this terrible disease. Exporting the Amsterdam City Swim to other world cities is a brilliant idea to create awareness and raise funds to beat this disease once and for all.”

Kees Kruythoff, Vice President

Kees has enjoyed a long career with Unilever, working in senior roles for the company since the 1990s, based in countries across Europe, Africa, Asia and Latin America.
In September 2011, Kees moved to the United States, where he became President of Unilever North America and part of the Global Unilever Executive Team. He has 5 daughters and lives in Old Greenwich with his wife Sabine.
“I am excited to be part of rolling out the Amsterdam City Swim towards all other corners of the world, starting in New York. This supports the drive to get ALS on the map and helps to create a more international coordinated support program to fight this terrible disease.”

Sabine Schoute, Secretary

Sabine works as a lawyer for Loyens & Loeff N.V., first in the Amsterdam office and since September 2015 in the New York office. For her, having spent a year in New York as a student in 2009/2010, it feels like coming home. Sabine lives in New York with her husband Jeffrey.

“It is a privilege to help organizing  the New Amsterdam City Swim with such a committed and inspiring group of people. Together, we get a chance to contribute to finding a cure for the terrible disease ALS that affects so many by raising funds for very important research. At the same time, it allows us to give something back to the fantastic city of New York, that is a home to most of our team, by organizing this unforgettable event.”

Pie Geelen, Committee Member

Pie moved from Amsterdam to the US in 2010 together with his wife and 3 kids to live and work in New York for Deloitte.

“Being part of the organization of the New Amsterdam City Swim for me is a way to give back to community to fight a terrible disease. As an avid sport enthusiast I can only imagine the impact that ALS has on the people confronted with the disease. In a distant past I have had a swimming background and have also been in the opportunity to swim in the Hudson as part of the swim leg in the NYC Triathlon in 2012. It is a great experience to swim along Manhattan and I truly hope that the New Amsterdam City Swim will be a once in a life time experience for the athletes.”

Marijke Smallegange, Committee Member

Marijke lives in Amsterdam and is in love with NYC. In her professional career she has worked for companies like Lost Boys, the Rijksmuseum, ING and KLM. Four years ago, Marijke started to work as an independent advisor and interim manager in the field of (digital) marketing, communication and brand activation.

“The combination of working on an inspiring event in the greatest city of the universe is one of the best things I can think of. Working with a great team to help raise as much money and attention for ALS as possible, it doesn’t get better than that.”

Sabine Tielenius Kruythoff-van der Schrieck, Committee Member

Sabine, a Dutch expatriate, lives in Old Greenwich, Connecticut. She is mother & stepmother of 5 girls and married to Kees Tielenius Kruythoff. She is a talented and creative copywriter and songwriter and loves her time in Africa and right here near Broadway.
Sabine has no swimming diploma which is quite rare for a Dutchie .

“The New Amsterdam City Swim and its origins were inspired by a very special man, Weert Jan Weerts, who battled against this devastating disease as we his friends witnessed from a distance here in New York. It is a fight we must continue in his name and being part of the organizing committee of the NACS gives me the opportunity to contribute in a small but tangible way.”

Marit Kievit, Marketing

Marit works for Unilever as a global marketer and moved back to NYC beginning of 2015 after having spent 7 years in Tokyo and Singapore. She lives in Tribeca with Richard and their two sons Elias and Octaaf. “NACS is a unique event for a very worthy cause, the fight against ALS. Last year I swam. This year I’ll swim and I’ll try to get more people to Jump In with me. The goal is to make the New Amsterdam City Swim bigger every year and position it as an iconic annual fundraiser for ALS in NYC.”

Isabel Ferreira, Marketing

Isabel, with a Portuguese nationality, is a consultant at McKinsey & Company and is currently doing her Master in Business Administration at Columbia University in New York.

“My father has been diagnosed with ALS 10 years ago and since then my mother has been fully dedicated to him and other patients with the same disease. Being able to help organizing such a noble event like the New Amsterdam City Swim is my small tribute to their enormous example and my share in advancing the world towards finding a cure to this terrible disease.”

Jop Weterings, Marketing

Jop moved to New York in 2014 to pursue his MBA at Columbia Business School. When he learned that the father of one of his best friends and classmates had been diagnosed with ALS, he decided to join the first edition of the New Amsterdam City Swim, raising funds together with his classmates and Columbia’s water polo team. This year, Jop is excited to help organizing the second edition. He hopes to contribute to the event’s sustained growth, supporting groundbreaking research dedicated to finding the genetic cause of ALS.

Maarten Koch, Finance

Maarten works for financial institutions for over 15 years. He started his career in various roles at ABN AMRO, followed by ICG Plc – a UK based asset manager – and Deutsche Bank. In 2014 he moved with his wife and 3 children (now 4) to the US to work for Deutsche Bank in New York.

“Not being a talented swimmer the NACS is all about creating awareness and cure for ALS for me. I feel privileged to help organize this fantastic event and I am convinced that each individual NACS swimmer makes a meaningful contribution to find a solution to cure this terrible disease.”

Beau van Erven Dorens, Ambassador New Amsterdam City Swim

Dutch TV-host Beau van Erven Dorens is well known in the Netherlands for presenting shows like Big Brother, Dancing With The Stars and Deal Or No Deal. He writes, does some acting and has a multimedia production company. He’s married, has four sons, and lives in Amsterdam, The Netherlands. He was one of the first to sign in for the first Amsterdam City Swim, in 2012, and has been promoting the event since. ‘For me,’ he says, “the Amsterdam City Swim is a very appealing, original event to raise money for research to find a cure for ALS. All these swimmers crawling through the canals of Amsterdam! The friends of Weert-Jan Weerts have done an amazing job in the Netherlands, organizing an event that has raised millions and created awareness for ALS. I feel lucky and proud to be part of the team that will bring the City Swim to New York. Hopefully we can build (alongside great projects like The Ice Bucket Challenge) the City Swim into a lasting franchise to help people with ALS.”

Pieter van den Hoogenband, Ambassador New Amsterdam City Swim

Pieter van den Hoogenband is as a triple Olympic champion – one of the most successful sportsmen in the Netherlands. At the 2000 Olympics, he became Olympic champion of both the 100 and 200 meter freestyle. Four years later, at the 100 meter he defended his title, a spectacular achievement. He won 7 Olympic medals in total. After his professional swim career Pieter has continued to stay connected to the sport at the highest level. He is the manager of “The topsports community” where he is the bridge between top level sportsmen, the corporate environment and the science of sport. This summer he is also the Head of the Mission (leader) of the Dutch team during the European Youth Olympic Festival. He is also ambassador of the Amsterdam City Swim. We are proud to have Pieter on board as an ambassador of the New Amsterdam City Swim.

Carl Steiniger, Safety Director

Carl has worked as a Swim Safety Consultant/Coordinator to Premier Event Management, World Triathlon Corporation and Ironman Incorporated; creating swim courses for National Triathlons, 70.3 and 140.6 Ironman events.

Carl  oversees and manages the swim course, including implementing the water safety plan and radio communications; he also coordinates and instructs all water safety personnel to positioning and placement of volunteers, kayakers, boats, divers, lifeguards, etc. He measures the course and also places buoys along the swim course to guide the swimmers.

Last year he was the swim safety director for the Chicago Triathlon which has close to 10,000 swimmers over the 2-day event, and will maintain the same degree of preparedness for the NACS 2016 swim.

After he hears ” everyone’s out, all clear ”   you will find him at the Heineken booth :)